Cannes Creative Effectiveness Awards 2015

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Cannes Lions 2015

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

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Read our coverage from Cannes, including a round-up of key quotes from brand, tech and industry leaders.

GRAND PRIX

Volvo Trucks:
Live test series

Volvo

Volvo filmed a series of stunts that illustrated different aspects of the vehicles and distributed them online.

The campaign resulted in over 100m YouTube views and sales in the fourth quarter of 2013 increased by 23%.


MORE FROM CANNES

Warc's analysis of entries
Trends among the 2015 campaigns, including media channel usage, campaign duration, campaign budgets, creative approaches, metrics and regional variation.

Volvo

Browse all entries
You can read all the available case studies that were entered into the 2015 competition here on Warc.


GOLD AWARDS

John Lewis:
The bear and the hare

John Lewis

Mondelez International:
Honeymaid – This is wholesome
Case study withheld


BRONZE AWARDS

Daimler AG / Smart: Offroad

Daimler / Smart

Lidl: Dill

Luxottica: Penny the Pirate

UN Women: The autocomplete truth

Taco Bell: Breakfast launch


SILVER AWARDS

GRAACC:
Bald cartoons

GRAACC

DIRECTV: Cable effects

Intermarché: Inglorious fruits and vegetables

Heineken USA: If we made it
Case study withheld


MORE BRONZE AWARDS

Sony PlayStation

Unilever: Kan Khajura Tesan

Vodafone: Ghita, the social shepherd

Dela: Why wait until it's too late?

Brazilian Association of Organ Transplantation: Bentley burial