Savlon: Healthy Hands Chalk Sticks
Agency Ogilvy & Mather Mumbai
Savlon inspired behavioural change in the hygiene habits of Indian primary school children by introducing and promoting an innovative product.
Healthy Hands Chalk Sticks is a set of unique writing chalk sticks infused with soap to encourage hand-washing.
More than one million children have been reached with the initiative and it has earned media worth $524,631 to date.