The CASSIES Awards

Celebrating the effect advertising has on driving advertisers' business

Browse latest case studies

About the Awards

The CASSIES is Canada's premier advertising awards scheme and the only awards focused on the effect advertising has on driving advertisers' business. They are presented by the Institute of Communication Agencies (ICA), Association des agencies de communication creative (A2C) and Association des professionnels de la communication et du marketing (APCM).

The most recent Awards were announced in February 2017 and the winning papers are available to read here on WARC.

Find out more about the CASSIES, ICA, A2C and APCM

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Grand Prix

Huggies - No Baby Unhugged

No Baby Unhugged

Brand Huggies
Agency Ogilvy & Mather

Kimberly-Clark, the personal care company, repositioned its Huggies diaper brand as the extension of a mother's hug, a source of medical benefit, according to new research.

Launching on Mother's Day with an online video, Huggies gave $5 to a hugging program for every user photo of a mother's hug.


Conquer All Conditions

Brand Nissan
Agency Juniper Park\TBWA

Nissan - Conquer All Conditions

Liberal Party of Canada

Brand Hazel
Agency Bensimon Byrne

Doritos Ketchup Roses

Brand PepsiCo Foods
Agency BBDO


Brand Ovarian Cancer Canada
Agency Grey Canada

Life Unpaused

Brand SickKids Foundation
Agency Cossette

Holiday Pawn Shop

Brand Skittles
Agency BBDO

Selected Silver

Max 67

Brand McDonald's
Agency Cossette

McDonald's - Max 67

Breathe Right SleepWise

Brand GSK
Agency Grey Canada

Lily & the Snowman

Brand Cineplex
Agency Zulu Alpha Kilo

Moving Day

Brand Leon's
Agency TAXI Canada LTD

Music For Your World

Brand Spotify
Agency Anomaly

Unfiltered Talk

Brand Shock Top
Agency Anomaly