Brazil

Brazilian marketing, consumers & brands

Decision Making


Warc News, 25 June 2015
AMSTERDAM: More than half of children say their parents spend too much time checking their mobile phones and around one third can feel unimportant as a result according to a new study.AVG Technologies, an online security business, surveyed a total.

Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how ABTO (Brazilian Association of Organ Transplantation) set about increasing organ donations and reversing the negative feelings surrounding the issue.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen Brasil turned a potentially difficult situation caused by government legislation into an advantage by 'unlaunching' an outdated vehicle, the VW Kombi Bus.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fiat in Brazil, in spite of having no connections with football, registered a significant presence during the World Cup 2013.


Case Study

Fiat: Live store
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how car manufacturer Fiat in Brazil set out to maintain its leadership position in spite of having no new model to launch.


Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2015

This case study describes how Brazilian charity GRAAC (The Support Group to Children and Adolescents with Cancer) helped increase the self-esteem of cancer victims.


Warc News, 09 February 2015
SAO PAULO: During 2014 some 10m Brazilian consumers ventured into online shopping for the first time, helping to push the value of ecommerce in the country up to R$ 35.8bn according to a new report.E-bit, a company specialising in e-commerce informat.

Warc News, 06 February 2015
SAO PAULO: Some 70% of the population of Brazil see themselves as middle class and they enjoy spending their disposable income, and more, a new report has said.In Mapping the Mindset of Brazil's Not-So-New Middle Class Consumers, the Sao Paulo office.

WARC RECOMMENDS


CASE STUDY

Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing