Sophie FitzGerald, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report outlines how Coca-Cola's sponsorship programs of the Olympics has evolved since 2008 – and the main issues shaping the company's thinking before the 2016 Games in Brazil.
Stephen Whiteside, Event Reports, NRF Big Show, January 2015
This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.
Case Studies on Warc, 2015
This campaign, aimed at increasing organ donations in Brazil, used a stunt involving a billionaire, a US$500,000 car and a lot of social media outrage.
Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014
This event report explains how Itaú Unibanco, a bank in Brazil, has made brand purpose central to its activity to embed its brand in everyday life.
Warc News, 09 February 2015
SAO PAULO: During 2014 some 10m Brazilian consumers ventured into online shopping for the first time, helping to push the value of ecommerce in the country up to R$ 35.8bn according to a new report.E-bit, a company specialising in e-commerce informat.
Warc News, 06 February 2015
SAO PAULO: Some 70% of the population of Brazil see themselves as middle class and they enjoy spending their disposable income, and more, a new report has said.In Mapping the Mindset of Brazil's Not-So-New Middle Class Consumers, the Sao Paulo office.
Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst.Speaking to Luxury Daily, Gustavo Go.
Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how Antarctica, a Brazilian beer brand, created a chill-o-meter to alert consumers to when their beer was the perfect temperature.