Content Marketing

Native advertising and branded content

Content Marketing


Case Study

FRUCOR: Maximus
The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how Frucor launched Maximus, a new sports drink, in Australia, where the category was dominated by two large brands.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report drills down into the content model behind Coca Cola Journey, the soft drinks manufacturer's official website.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Coca-Cola Journey, the soft drinks firm's official website, tapped into an opportunity presented by the finale of "Mad Men", the hit TV show.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Stephen Whiteside, Event Reports, ClickZ, April 2015

This event report shows how Playboy, the men's magazine and online publisher, drove huge growth in its digital traffic - especially among millennials - by adopting a "safe for work" policy on the web.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how the upmarket fast food chain Chipotle Mexican Grill in the US gained new customers and increased sales by satirising industrial agriculture in a series of very popular shows on Hulu, an on-demand platform.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom stood out in a competitive market where little product differentiation was apparent.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.

WARC RECOMMENDS


WARC BRIEFING

Branded Content

Theories and trends in branded entertainment


RECOMMENDED CASES

Branded Content

Warc's pick of the most effective case studies


ADMAP

Branded Entertainment

A focus on brand-funded editorial content


ARTICLE FOCUS

Brand journalism

A new way of storytelling for advertisers


TRENDS

Real-time Response

How brands are reacting instantly to news events


CASE STUDY

AT&T: The Last Text

DMA Grand Prix winner aims to stop texting while driving