Vineet Nair, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study shows how Lifebuoy, the largest soap brand in India, targeted mothers by giving them germ protection information around Holi, Ramadan and the Swine Flu epidemic.
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
This case study describes how Bud Light, a light beer brand, launched a national, locally-activated campaign in the US to increase its market share amongst millennials over summer months.
Darika Ahrens, Admap, October 2015
This article discusses advertising in podcasts, where the lines between ad and programme content is sometimes blurred.
Michele Linn, Admap, October 2015
This article provides guidance for marketers building a content strategy, based on evidence that successful content marketing requires a strategy.
Shafqat Islam, Admap, October 2015
This article argues that creating compelling content requires a clear content marketing strategy with flexibility to respond to events.
Colin Grimshaw, Admap, October 2015
In this editorial, Colin Grimshaw introduces the October 2015 issue of Admap magazine, on the theme of B2B content marketing.
Devra Prywes, Admap, October 2015
This article argues that video content can help humanise B2B brands by engaging decision makers.
Philip Trippenbach, Admap, October 2015
This article shares three trends that are changing the ways B2B companies reach their customers.
Christian Kugel , ESOMAR, Congress, Dublin, September 2015
This paper shares results from research by AOL, the mass media corporation, into digital content marketing.