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Tom White, Group Planning Partner at AMV BBDO and this year's Grand Prix winner, on the strategic insight behind the Doritos 'Mariachi' campaign
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé and chairman of the judging panel, discusses the entries and how agencies and brands are approaching social strategy
Michelle Klein, VP of Content, Digital and Communications, Smirnoff, discusses what stood out for her from the Prize entries including the ideas that demonstrated real business effects
Molly Flatt, Word of Mouth Evangelist at 1000heads, gives her view on the Prize entries, and discusses the difficulties of social measurement.
Prize judges Molly Flatt (1000heads) and Michelle Klein (Smirnoff) discuss what social media, and social media strategies, mean to them.
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé and chairman of the Warc Prize for Social Strategy, discusses gaps in knowledge around social, what he is looking for in Prize entries and social ROI.
David Tiltman, Warc's Content Development Director, introduces the Warc Prize for Social Strategy.