The Warc Prize for Social Strategy - Judges

Prize Chair

Pete BlackshawPete Blackshaw – Global Head of Digital Marketing and Social Media, Nestlé

Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is the new Global Head of Digital Marketing and Social Media for Nestlé, based in Switzerland. He is author of a recent book entitled "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World," and writes a regular column in Advertising Age centered around the book's themes. Pete founded and co-founded the Word-of-Mouth Marketing Association (WOMMA). He's a 2010 Grand Prize winner of the "Great Minds" award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School.


Walt BarronWalt Barron – SVP, Head of Account Planning, McKinney

With one of the most demanding jobs in the building, Walt brings insight and ideas to his clients time and time again with a collaborative and humble approach that leads to big results. From iconic brands like Virgin to fast-moving retailers like Sherwin-Williams to complex financial services businesses like Nationwide, Walt's strategic leadership and consumer savvy have helped McKinney turn its clients into case studies. Walt joined McKinney in 2005 from McGarrah Jessee in Austin, Texas. Prior to that, he was a Capitol Hill reporter.

Alistair BeattieAlistair Beattie – Head of Strategic Planning (EMEA), DDB Europe

Alistair has been described as a visionary strategic leader with a razor sharp brain and colossal glasses. Joe 90 for the digital age. He joined DDB in 2010 as European Head of Strategy and Innovation. He focuses on technological change and brand building techniques suited for a world no longer dominated by broadcast communication models. He works with the networks leading clients including Volkwagen, Heineken and McDonalds. He is also a consultant for the local offices throughout the region.

John BellJohn H. Bell – Vice President, Enterprise Digital Marketing, Travelers

John recently joined Travelers insurance group following 13 years at Ogilvy, where he headed up Ogilvy's global, social media marketing and communications practice. Credited with leading the growth of Social@Ogilvy, he has developed and executed enterprise social media strategy for Nestle, the Ford Motor Company, Caterpillar, IBM, Coca Cola, and DuPont – including work winning a Silver Lion at Cannes. John also serves on the board as past president of the Word of Mouth Marketing Association.

Sarita BhattSarita Bhatt – Global Strategy Director, Havas Worldwide

Sarita works with the network's global clients on strategic and creative solutions, focusing on the challenges of digital and social marketing. Prior to this position, she was the Managing Director of Social Platforms at Havas Worldwide New York, where she was charged with creating and overseeing a digital/social team and programs for the New York agency's clients while also leading new business efforts within the digital and social space. Prior to Havas Worldwide, Sarita was an Associate Director of Digital Strategy at Ogilvy Health.

Kristen CavalloKristen Cavallo – Chief Strategy Officer, Mullen

Kristen leads a brand planning and performance strategy team that believes the most successful brands are useful, likeable and interesting. They understand that in today's world, the key to breaking through is for brands to focus on becoming valuable conversation topics, not interrupting existing ones. Kristen has led strategic brand planning for numerous major, global brands. She is on her second tour of duty at Mullen, where she started her career in the early '90s, before roles at Arnold Worldwide and The Martin Agency.

Neil DawsonNeil Dawson – Chief Strategy Officer, Europe, SapientNitro

In his role at SapientNitro, Neil Dawson leads the 60-strong European strategy team and is responsible for delivering the agency's connected strategy offering for clients. Dawson has experience with UK and European brands and campaigns across a range of categories. Dawson joined SapientNitro from Enter (formerly HMDG), where he was a Founder and Planning Partner. Prior to HMDG, he built and led one of London's biggest and most successful planning departments at TBWA London before being promoted to Chairman.

Mel ExonMel Exon – Chief Digital Officer and Founder of BBH Labs

Mel Exon joined BBH early in her career in 1997. Since then, she has led the development of award-winning, effective work for clients as diverse as Levi's, British Airways, Boddingtons, Yeo Valley and Johnnie Walker. Mel spends most of her time working with brands to discover how they can benefit from the application of new technologies and new forms of storytelling. She was included in Wired UK magazine's Top 100 digital influencers 2011 and voted as one of Europe's Top 100 Women in Tech (GirlsInTech).

Adam FerrierAdam Ferrier – Consumer Psychologist and Chief Strategy Officer, CumminsRoss

Adam Ferrier started his career in maximum security prisons, before making the natural move to marketing consultancy, switching his interest from understanding criminal behaviour to consumer behaviour. After a stint at Saatchi & Saatchi, he co-founded Naked Communications APAC, a multi-awarded agency utilising behaviour change principles. He was voted as one of Australian Creative's Power 20 for 2012 and 2013. He recently won the 2013 Warc Prize for Innovation and also Grand Prix awards at ADMA and at CommsConn

Molly FlattMolly Flatt – WOM Evangelist, 1000heads

For the past eight years Molly has developed and headed up 1000heads' WOMAcademy training programme, helping teams across the world to integrate social thinking, culture, tools and platforms into everything they do. Recent clients include Nokia, Skype, Mars, Kew Gardens, NEST, Cancer Research UK and Heineken. She is also Digital Editor for PHOENIX Magazine and a freelance journalist, writing regularly on books, technology and culture for on and offline publications such as Admap, The Guardian, London Calling and Bookdiva.

Adam GoodAdam Good – Director of Digital Media and Content, Telstra Media

Adam is a pioneering executive in digital media, interactive content development, advertising, publishing, film, television and technology with over twenty five years experience. Adam is currently a member of the Telstra Corporation Senior Leadership Executive group responsible for shaping and setting the overall strategic direction and execution of the company's digital media solutions, content services and advertising sales for Telstra Media. Prior to this, Adam was a former digital advertising executive with 13 years at Omnicom Group agencies.

Justin GrahamJustin Graham – Chief Strategy Officer, M&C Saatchi Australasia & Vice-Chair APG

Justin started in the world of advertising at Leo Burnett Sydney, working with Johnnie Walker, Canon, Subaru and Heineken, before heading to BBDO New York and the role of Global Planning Director for Gillette/P&G. For three years Justin led the thinking for one of the world's largest brands, culminating in the most successful product launch in the brand's history. His work on Gillette reached well over half a billion men daily. In his time at BBDO, Justin also worked across Red Stripe Beer, TAOS, Zirh and new business.

Nick HirstNick Hirst – Joint Head of Planning, Dare

Nick began his career at Lowe Lintas as an account man, but quickly realised he was too scruffy and became a planner on the agency's Stella Artois account. He then moved to Grey, where he won IPA, Marketing Society and APG awards for his work on the British Heart Foundation. At Dare, Nick shares general responsibility for the agency's strategic output and thought leadership, and directs planning on Tobacco Control, EE, Metro, and Post Office. He also co-writes a monthly column for Admap on new things marketers need to know.

Ed KellerEd Keller – CEO, Keller Fay Group

As CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm, Ed Keller has been called "one of the most recognized names in word of mouth." He is co-author of the recently published book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. The publication of Keller's 2003 book, The Influentials, has been called the "seminal moment in the development of word of mouth." Prior to founding Keller Fay, Keller was CEO of the well known research firm, RoperASW.

Simon KempSimon Kemp – Managing Director, We Are Social Singapore

Simon is a marketing strategist and practitioner with a particular enthusiasm for all things social, digital, and mobile. As Managing Director of We Are Social, he helps clients across Asia to listen to, understand, and engage in conversations in social media. Before joining We Are Social, Simon was an Engagement Planner with BBH, prior to which he was regional strategy director for Universal McCann and Starcom Mediavest. He has also been a global management consultant, with stints at both Accenture and Ascension Strategy Consulting.

Stephen KimStephen Kim – Vice President for Global Agencies & Accounts, Microsoft

Stephen manages Microsoft's relationships with leading media and creative agencies as well as top marketers. His organization includes the award-winning Yarn team, which combines design, strategy, engineering and client service expertise to build new advertising experiences with creative shops for global brands. In its ten-year history, the team has broken new ground in innovation areas ranging from social media advertising, streaming video marketing, in-game advertising and integrated multi-screen campaigns.

Brian KingBrian King – Global Brand Officer for Marriott Endorsed Brands, Marriott International

In his role, Brian has overall responsibility for brand positioning, long range strategy, marketing communications and product development for the diverse portfolio of brand's carrying the Marriott name. Brian has led senior level brand management teams through many high-profile and dynamic projects including the global repositioning of Courtyard by Marriott, the creation and launch of MOXY HOTELS and most recently the launch of AC Hotels by Marriott in the United States which is expected to debut in mid-2014.

Michelle KleinMichelle Klein – Vice President of Content, Digital & Communications, Smirnoff

Michelle Klein oversees Smirnoff's global communications across a range of channels. For the past five years, she has focused on step changing the brand's digital and social presence, creating marketing programs that focus on consumer co-creation, both physically and digitally. More recently, Michelle orchestrated Smirnoff's worldwide participation platform – The Smirnoff Nightlife Exchange Project. In 2011, Michelle was recognized by Ad Week as one of 10 marketing "Brand Geniuses" for her work on Smirnoff.

Andy LarkAndy Lark – CEO, Group Lark; Outgoing CMO, Commonwealth Bank of Australia

For the past two decades, Andy Lark has worked alongside CEOs and their leadership teams to define – and then attain – digital and brand greatness for their institutions. These include Air New Zealand, Brocade, Commonwealth Bank, Coles, Dell, Emirates Team New Zealand, IBM, Simplot, Southwest Airlines, Sun, The New Zealand Government, and Visa. Today he leads Group Lark – a global consultancy driving brand and digital transformations. He has won over 100 awards for work in building brands and creating online capabilities.

Jim LesserJim Lesser – President & CEO, BBDO San Francisco

Jim Lesser is one of the few Executive Creative Directors in the advertising industry who is the President and CEO of a major agency network office. In the 14 years he's been at BBDO San Francisco, the office has gone from 5 people to winning gold at Cannes and the Effies in the same year. Over the years he has placed a particular emphasis on work that "does good" including campaigns like Goodwill and Levi's "Care Tag for the Planet,". This work has also been recognized by The Clios, Graphis, Communication Arts, The Andys and NY Festivals.

Lee MaiconLee Maicon – Senior Vice President, Strategy, 360i

In his current role, Lee Maicon oversees a team of strategists and planners who understand human behaviour in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive. Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein.

Rob MasterRob Master – Vice President Media Unilever – Americas and Europe

Rob Master is responsible for overseeing media strategy and investment, and crafting integrated communications plans for all brands across the region. Prior to this position, Rob served as Unilever's Vice President Media, North America. In that role he focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment.

Mick McCabeMick McCabe – Chief Strategy Officer, Leo Burnett USA

Mick McCabe previously held the CSO roles at KBSP and Deutsch, as well as spells at Fallon and TBWA/Chiat/Day. Among the accounts he has worked on are Altoids, Allstate, BMW, Nintendo, Ikea, as well as the brand most seen in creative portfolios, Gas-X. His work has been recognized at Cannes, Jay Chiat's and includes two Grand Prix Effies. He has spoken about the industry for NBC's The Today Show, Fox, CBS, Entertainment Tonight, at Cannes Festival, The Wired Conference and at various universities.

John MescallJohn Mescall – Executive Creative Director, McCann Australia

Under John's leadership, McCann has quickly become one of Australia's most interesting and most awarded agencies. As both a writer and a creative director, John has won over 30 Cannes Lions including 5 Grands Prix, Black and Yellow Pencils at D&AD, One Show Best of Show, among many other awards. His work has also been featured in the TED Ads Worth Spreading initiative and was named in the 2013 Creativity 50: AdWeek's annual listing of the world's 50 most influential creative thinkers and doers.

Rick MurrayRick Murray – President, Edelman Midwest

Rick leads Edelman's operations in the Midwest out of the firm's home office in Chicago. Rick's areas of expertise include brand positioning, digital marketing, social business strategy, integrated communications and influencer engagement. He is actively engaged with many of the firm's clients including AbbVie, Astellas, ConAgra, Hilton Worldwide, Beam Brands and HP. Prior to assuming this role, Rick served as general manager of Edelman's Diversified Services unit; president of me2revolution; and global president of Edelman Digital.

Heather OldaniHeather Oldani – Senior Director of Communications, McDonald's USA

Heather Oldani is responsible for developing and executing the external communications strategy that will build McDonald's brand reputation and business long-term in the United States. She focuses on creating strong synergy and collaboration between the public relations and marketing functions and oversees national media relations and social media, as well as brand category and brand reputation national PR efforts. Oldani also has oversight of four national PR agencies and the McDonald's National PR Agency Roundtable.

Baba ShettyBaba Shetty – Chief Strategy and Media Officer, DigitasLBi

Baba oversees all media and content groups, including social, programmatic, search, media technology, BrandLive and connections planning. His team architects modern media programs for brands such as American Express, EBay, Victoria's Secret, Taco Bell, and Motorola. Baba was previously CEO of Newsweek / Daily Beast, which won the 2013 Webby award for best news site. The all-digital relaunch of which he led was called by Fast Company magazine "a new model for online magazines."

Brad SmallwoodBrad Smallwood – VP Measurement and Insights, Facebook

Brad Smallwood is responsible for analysing and optimising the online and offline impact of Facebook's advertising. He works with the world's largest brands and agencies both to measure advertising effectiveness and to improve the relevance of ad campaigns to Facebook users. Brad also oversees the day-to-day management of Facebook's worldwide ad inventory including pricing, inventory controls, and running of Facebook's marketplace. Smallwood has over 20 years of experience developing and running both on and offline marketplaces.