Home > Case Studies > Awards > The Warc Prize for Innovation 2013
Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on warc.com, the industry’s leading global source of rigorous, evidence-based case studies.
Art Series Hotels and Naked Communications Melbourne have won the $10,000 prize for The Overstay Checkout.
Draftfcb New York were runners-up for Daily Twist.
Case study links are subscriber-access only: browse all 18 entries from the shortlist and longlist.
The rest of the shortlist
Group of Humanitarian Attention to the Demobilised: Rivers of Light
Kissanpur: Where tomato ketchup grew tomato farmers
Metro Trains Melbourne:
Dumb Ways to Die
The Peres Centre for Peace:
(BBR Saatchi & Saatchi)
V/Line: Guilt Trips
ecostore: Little Treasures
Fundación Paralife: I will work for free
Honda Civic: Psicodriving
(Starcom Mediavest Group Iberia)
IKEA: Human Coupons
Kmart: Can you feel it?
Lifebuoy: Saving lives with soap
(Lowe Lintas & Partners, Mumbai)
McDonald's: Coin Hunters
(DDB Copenhagen and OMD Denmark)
McDonald's: Real Time Olympics
Slice: Seduction in a Bottle
Tiger: Blue Christmas
(Starcom Mediavest Group)
The Warc Prize Quiz is now closed for entries, with one lucky entrant winning a subscription to Admap.
All the answers were found within these case studies (subscribers only) or by watching the accompanying campaign videos for free on our Vimeo page.
Insights from the 2012 Warc Prize describes the lessons to be learned from the last competition.
Mars' 10-point guide to innovation outlines fresh approaches to NPD, businesses and ways of working.
The three myths of innovation challenges some well-established beliefs that hold companies back.
Browse more on innovation
Visit our Vimeo page to watch video cases of all the winning, short- and long-listed campaigns.
The judging panel is chaired by Howard Draft, Executive Chairman of Draftfcb.
Other judges include Austin Lally from Procter & Gamble, Russell Taylor from Unilever, Seth Farbman from The Gap, Hans Helbig from Reckitt Benckiser, Mark Murray from Diageo and Anna Pradzynska of LEGO Group.
Meet all of the judges here