The Warc Prize for Innovation 2012

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The Warc Prize for Innovation 2012

Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on, the industry’s leading global source of rigorous, evidence-based case studies.

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warc prize winner Rom

Rom, the Kandia Dulce-owned chocolate bar, is the winner of the $10,000 Warc Prize for Innovation.

The risk-taking campaign from BV McCann Erickson stirred up patriotic sentiment by claiming that the Romanian brand was being relaunched as "American Rom".

The runner-up prize went to FARC Operation Christmas.

Read the full press release


warc prize shortlist

The other four campaigns shortlisted for the Warc Prize for Innovation were:

Polident: Kilauan Emas
Promote Iceland: Inspired by Iceland
Febreze: Breathe Happy
Dettol: Messaging interrupts, utility delights

Browse the original longlist

Browse all of the entrants