Home > Case Studies > Awards > The Warc Prize 2010
Rewarding the demonstration of innovation in effective integrated communications.
Read how the healthy snack was transformed into a leading green brand and see why the judges called the campaign "stunning".
The winning team, interviewed here, was made up of agency, Juniper Park in Toronto, and Gannon Jones, vp, marketing.
Ringing in the New: innovation case studies (free)
Five Uses of Social Media (free)
Approaches to Integration (free)
What the Judges Said (free)
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I Lohas: Crush Eco (Japan)
Pedigree: Dog Adoption Drive (Australia)
Pepsi: The Game - Play On! (India)
Rexona Teens: Love (Argentina)
Sun Chips: Building a Pre-eminent Green Brand (North America)
Tourism Queensland: The Best Job in the World (Australia)
Walkers: Do Us a Flavour (UK)