Jay Chiat Awards 2010

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4A's Jay Chiat Awards 2010

Recognising excellence in strategic thinking that inspires creative work.

The key criteria for winning an award are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.

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Grand Prix

TBWA\Chiat\Day took the top prize for its campaign for Gatorade: A Story of Second Chances.

Jay Chiat Awards 2010

Read analysis and comments on the winners from Andrew Delbridge, Strategy Festival chairman.


Creative Technologies: Best Buy

Existing Brands: Dixons.co.uk

For-Good Strategy: LG Mobile

Media/Comms Strategy: Microsoft

Jay Chiat Awards 2010

For-Good: ParticipACTION

Brand Experience: Rhode Island Community Food Bank

Existing Brands: Yellowbook

Innovation: Research Robots


Innovative Design: Barnes & Noble

Brand Experience: Burger King

Media/Comms Strategy: IBM

New Brand: Kotex

For-Good Strategy: The Alliance for Climate Protection

Research Innovation: The Pool

Social Media Strategy: Toyota Sienna

Social Media Strategy: Travelocity

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