DBA Design Effectiveness Awards 2013

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DBA Design Effectiveness Awards 2013

Recognising projects that integrate design briefs with business objectives

The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.

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The campaign recognised as the most effective was the MailOnline website redesign by Brand42.

Design Effectiveness Awards 2013 - MailOnline

"MailOnline breaks just about every web design rule in the book. You don't have to spend a lot of time working out how the site works, it's very simple and the traffic figures speak for themselves."

Jakob Nielsen
Internet usability consultant


Selected Gold winners included:

Eggs for Soldiers: Help for Heroes

DEA 2013 Eggs for Soldiers

M&S: In-store bakery

Cadbury Bournvita: Let the Shakti shine

Lysol/Dettol: No-Touch hand wash

Angostura: 1824


Selected Silver and Bronze cases:

KFC: New menu boards

DEA 2012

adidas: Virtual footwear wall

Vauxhall: Discover

Waitrose: LOVE Life

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