DBA Design Effectiveness Awards 2012

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DBA Design Effectiveness Awards 2012

Recognising projects that integrate design briefs with business objectives

The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.

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The top award went to Legal & General with Smith & Milton for the campaign, Brand is everything.

Design Effectiveness Awards 2012

"Our vision is to be the UK's outstanding risk, savings and investment management group – it is vital we have a strong, consistent and relevant brand."

Tim Breedon, chief executive
Legal & General


Selected Gold winners included:

Froosh: From nobody to no. 1

DEA 2010

The Body Shop: Stop sex trafficking of children

Asda: Chosen by you

Anchor: Spreading the love

MOMA: A healthy little upstart


Selected Silver case studies:

Johnnie Walker: New Year Gifts

DEA 2012

Shell: Deli2Go

Twinings: Earl Grey

Dulux: Perfect accessories

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