Cannes Creative Effectiveness Awards 2013

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Cannes Lions 2013

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

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James BondHeineken
The beer brand's "Legendary Journey" campaign boosted value share globally.


HeinekenKey trends from 2013

Understand what separates shortlisted case studies from the rest of the entrants


2013 Winner

Steinlager: Believe

Amex: Small business gets a day

NMRA Insurance: Risk and reward

Coca-Cola: Share a Coke

BHF: Hands-only CPR