Australian Effies 2010

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Australian Effies 2010

The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers. The 2010 ceremony was held on 26th August and Warc is pleased to publish the available case studies below, including the Grand Effie winner from JWT Sydney.

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Nestlé Allen's Lollies
How Allen's Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies

Australian Effie 2010

Read the campaign case study from JWT, which demonstrates results that exceeded targets by 20.5%, turning a forecast loss into growth and growing market leadership from 2% to 7%.


FUIC: Fading brand legend gets FUICed and wins 9.5% growth

Telstra BigPond: The Power of Belonging

Commonwealth Bank: Home Loans Online Marketing Programme

Carlton Dry: Liberating Gen Y'ers useless dreams

McHappy Day: A little 'Hope, Love and Courage'

McDonald's: The burgers aren't better at Hungry Jack's!

Gold Coast United: The Great Christmas Gift Wrapping Swindle


Qantas Frequent Flyer: Time to Choose

FBi Radio: How to save an iconic Australian radio station – Ask Richard (Branson)

Little Bites of Cake: How the Ministry of Muffins revived fortunes

Curtin University: The Box

Cancer Institute NSW: Dark Side of Tanning

UV Triplegard: The case for avoiding the sea of sameness

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