Andreas Krasser, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Volkswagen increased test drives and sales of its new Polo car model in Hong Kong by helping newly qualified drivers improve their skills and gain confidence.

Heather Andrew, ARF Experiential Learning, Re:think, March 2015

This paper argues that premium digital out-of-home media has a valuable 'priming' capability that makes people more receptive to other ad formats.

Raymond Pettit and Andrew Reid, ARF Experiential Learning, Re:think, March 2015

This paper assesses the impact of sponsoring the Canadian Football League's (CFL) 2014 season for Nissan, the car manufacturer.

Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report demonstrates how Shell Lubricants, which manages brands like Pennzoil and Quaker State, achieved heightened marketing flexibility using corporate trade.

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report outlines how Subaru, the automaker, has integrated its brand into both broadcast and online content.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.

ARF Ogilvy Awards, Gold, Automotive, 2015

This case study explains how Toyota, the car manufacturer, changed its sales event advertising in the US to give the brand a more human face, For two year's Toyota's national sales event advertising was declining in effectiveness, and it needed to change that.

ARF Ogilvy Awards, Silver, Travel & leisure, 2015

This case study explains how The Auto Club Group of America (AAA) created a storytelling campaign with its brand purpose at the centre to improve brand metrics.

ARF Ogilvy Awards, Silver, Automotive, 2015

This case study explains how BMW increased the market share of its Motorrad motorbike model in the US by using a more efficient allocation of media spend.




Warc's pick of the most effective automotive case studies


Marketing cars

A focus on automotive for the February 2013 issue


Connected Cars

What mobile is bringing to the world of motoring


Chrysler: Born of Fire

2012 Cannes winner ignites pride in an auto icon


How automotive ads work

Analysing award-winning campaigns for best practices