MMA Smarties, Gold, 2015

This case study shows how Audi, a car manufacturer, created a direct mailing that used Bluetooth technology to create a mobile experience for its new Audi TT model.

MMA Smarties, Silver, 2015

This case study explains how Mercedes-Benz, the car maker, engaged younger people with a 'build your own' tool for social platform Instagram.

MMA Smarties, Gold, 2015

This case study details how Volvo, the car manufacturer, used a virtual reality mobile app to generate interest around the launch of a new car model in the US.

Sam Williams-Thomas, Market Leader, Quarter 4, 2015

This article explores the technology solutions at the disposal of retailers today that will enable them to offer their customers highly personalised shopping experiences.

Felix Zoellner and Tobias Schaefers, Journal of Advertising Research, Vol. 55, No. 3, 2015
Although various types of price promotion are used to increase sales, they negatively may affect consumers' perceptions of a premium-product brand. The authors of this study believe their work advances the limited research in this area by distinguishing between direct- versus indirect-price reduction and marketers' use of a "precondition"—i.e., promotions offering free gifts, trade-in incentives, or loyalty-program benefits.

Fred Beard, Journal of Advertising Research, Vol. 55, No. 3, 2015
U.S. service-brand marketers have a long history of going head to head using "strictly" comparative advertising. But how effective are such tactics? What are the outcomes that can occur when prominent non-professional brands directly target one another by name? Acknowledging a dearth of research on this topic, this study investigated the effectiveness of comparative advertising for a prominent service brand.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report demonstrates how Nissan, the automaker, has put social media at the heart of its marketing efforts.

The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

The Communications Council, Bronze, Australian Effie Awards, 2015

This case study describes how Honda launched its Odyssey car model in Australia by soliciting honest reviews from ordinary people.




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