Rhiannon Price, Admap, July/August 2015

This article argues that a cultural shift in China away from materialism means that the Chinese luxury car market needs to be more creative.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Tomtom International resurrected a dying market in Portable Navigation Devices (PNDs) in Germany and the UK.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Toyota Norway gained sales for its hybrid cars by increasing the number of test drives taken.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fiat in Brazil, in spite of having no connections with football, registered a significant presence during the World Cup 2013.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Shanghai General Motors' Buick brand was employed to improve road safety awareness and to change the behaviour of people in China by the use of human traffic signs.


Case Study

Fiat: Live store
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how car manufacturer Fiat in Brazil set out to maintain its leadership position in spite of having no new model to launch.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.

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