Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes a Spring-time campaign in Canada by Honda, the car manufacturer, which launched its new season sales and countered negative price perceptions.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how BMW, the premium automotive brand, promoted its M Series to improve its reputation for high performance and deliver volume growth in Canada.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Canadian Tire, a retailer of automotive, leisure and home products, used an extreme yet easy to understand scenario to show that its car batteries will improve driving during the winter.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Canadian Tire, the automotive, sports and DIY retailer, tackled a sales decline with the creation of an online catalogue to provide inspiration for its customers.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Honda, despite the efforts of competitors, maintained the position of the Honda Civic as Canada's best-selling car model.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Subaru Forester, the SUV brand, used a rally driving event to grow awareness and sales in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study reveals how Volkswagen exceeded pre-sales objectives by generating visibility for the launch of its 7th-generation Golf and Golf GTI into the Canadian market.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Volkswagen, the car manufacturer, boosted sales in Canada with a product microsite that used short films to explain innovative product benefits easily.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Nissan used a masculine ad campaign to improve Canadians' opinion of its Rogue model and, in particular, its off-road capabilities.

WARC RECOMMENDS


RECOMMENDED CASES

Automotive

Warc's pick of the most effective automotive case studies


ADMAP

Marketing cars

A focus on automotive for the February 2013 issue


TRENDS

Connected Cars

What mobile is bringing to the world of motoring


CASE STUDY

Chrysler: Born of Fire

2012 Cannes winner ignites pride in an auto icon


ADMAP

How automotive ads work

Analysing award-winning campaigns for best practices