Australian Effie Awards

Celebrating the great ideas that achieve real results and the strategy that goes into creating them

Browse latest case studies

About the Awards

The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.

The most recent Awards were announced in August 2017 and all the winning cases studies are available to read here on WARC.

Find out more about the Communications Council

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Grand Effie

Dare Iced Coffee

Dare Iced Coffee: The solution for when people are not thinking straight.

Brand Dare
Agency AJF Partnership
Advertiser Lion

Dare successfully took on Australian iced coffee brands by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.

The message was spread through TVCs, outdoor, social, search and in-store.

The campaign resulted in total brand awareness rising to 84% and a market share growth of 13% from 2010.


ANZ Australia

Seven separate effectiveness winning campaigns across corporate reputation, sponsorship, everyday banking, home loans and customer experience.

Brand ANZ Australia
Agency TBWA Melbourne
Advertiser ANZ Australia

A series of campaigns targeted at emotionally connecting with millennials, women and the LGBT community to show brand diversity.

Prospan: Don't Ignore a Cough

Don't Ignore a Cough

Brand Prospan
Advertiser Flordis

Flordis increased sales of Prospan by using big data to build a predictive algorithm to deliver the right message at the right time to Australian mums.

Reword: Changing Online Bullying Behaviour

Reword: Changing Online Bullying Behaviour

Brand headspace
Agency Leo Burnett Melbourne
Advertiser headspace National Youth Mental Health Foundation

Within six weeks the Reword tool was installed on over 150,000 computers with a 67% reduction in bullying behaviour per user.

You've Gotta Have a Team

You've Gotta Have a Team

Brand Football Federation Australia
Agency BMF
Advertiser Football Federation Australia

The Football Federation Australia convinced kids "You've Gotta Have a Team" by taking 10-year-old Yoshi on a 21,000km journey and having teams compete for his support.


"Bloody Idiots and Ratbags" do it again for Lamb

Brand Lamb
Agency The Monkeys
Advertiser Meat & Livestock Australia

Anything Goes

Brand RAV4
Agency BWM Dentsu Sydney
Advertiser Toyota

Enough to make you sick

Agency whiteGREY Melbourne
Advertiser GMHBA

Extra, The Bachelor and Woolworths: a mutually rewarding love story

Brand Extra
Agency ClemengerBBDO Sydney/Mediacom
Advertiser Wrigley Pacific

Hahn Ultra Launch

Brand Hahn Ultra
Agency TBWA Sydney/Integer
Advertiser Hahn

The ALDI Christmas campaign

Brand ALDI Australia
Agency BMF
Advertiser ALDI Australia

Preventing violence in future generations

Brand The Australian Government – Department of Social Services
Agency BMF
Advertiser The Australian Government – Department of Social Services

The Massive Hit

Brand V Energy
Agency TKT Sydney
Advertiser Frucor

Tough is not enough

Brand Ford Ranger
Agency GTB Australia
Advertiser Ford Motor Company

You Never Lamb Alone

Brand Lamb
Agency The Monkeys
Advertiser Meat & Livestock Australia


Brand #redefinewomen
Agency Host
Advertiser #redefinewomen


From Big Nights to Big Days

Brand Berocca
Agency J. Walter Thompson Sydney
Advertiser Bayer Consumer Care

How Black Hawk took a big bite out of the premium dog food market

Brand Black Hawk
Agency The Works
Advertiser Black Hawk

HUNGERITHM: The angrier the Internet, the cheaper the SNICKERS

Agency Clemenger BBDO Melbourne
Advertiser Mars Australia

Kubota. This is the Life.

Brand Kubota
Agency Redhanded
Advertiser Kubota Tractor Australia

OVI – Finding Truth In The Fridges Of Australia

Brand OVI
Agency TKT Sydney
Advertiser Frucor

Project Segment of One

Brand Woolworths Rewards
Agency Wunderman-Bienalto & Quantium
Advertiser Woolworths Rewards

Brains trump brawn

Brand Ford Ranger
Agency Engine London
Advertiser Ford Motor Company Country United Kingdom

Turning an Achilles heel into the greatest weapon

Brand Nest Soothers
Agency Ogilvy Sydney
Advertiser Nestle Soothers

Vodka Cruiser TV LIVE on Facebook

Brand Vodka Cruiser
Agency Vizeum/The Story Lab
Advertiser Vodka Cruiser

What's your Lifestyle Expectancy?

Brand Challenger
Agency J. Walter Thompson Sydney
Advertiser Challenger