Dare Iced Coffee: The solution for when people are not thinking straight.
Agency AJF Partnership
Dare successfully took on Australian iced coffee brands by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
The message was spread through TVCs, outdoor, social, search and in-store.
The campaign resulted in total brand awareness rising to 84% and a market share growth of 13% from 2010.