Australia

Australian marketing, consumers & brands

Australia


Warc News, 21 August 2015
SYDNEY: Two thirds of Australian consumers are bored by brands constantly telling them they need to update or upgrade, a new survey has shown, and nine in ten said concerns about issues such as privacy would stop them buying new products. The Innovat.

Warc News, 07 August 2015
SYDNEY: With the growth of digital TV and subscription-based services, a growing number of Australians – especially hard-to-reach men aged 18 to 34 – want to watch American sport, industry figures have said. For example, 462,000 Australians tuned in .

Warc News, 06 August 2015
PERTH/SHANGHAI: Quickflix, the struggling Australian video-streaming service, has announced that it is looking to acquire an as yet unnamed Chinese film and TV company to form a global streaming platform for Chinese content. Consolidation with the Sh.

Warc News, 05 August 2015
SYDNEY: Consumers are four times more likely to remain loyal to a brand if they find their digital experience to be "delightful", yet almost half (47%) are dissatisfied with the digital experiences currently offered by 34 of Australia's largest brand.

Warc News, 23 July 2015
LONDON/NEWPORT: Nearly two-thirds (62%) of UK internet users download or stream content, such as TV shows and music, but one-in-five continue to do so illegally, a new official report has revealed.The survey, conducted by Kantar Media on behalf of th.

Danielle Long, Event Reports, Mumbrella 360, June 2015

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, Budget Direct, Ikea, Airbnb and Samsung – are embracing new platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Animals Australia campaigned against the innate cruelty of factory-farmed animal products.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to have their children to have regular eye tests.

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