Australia

Australian marketing, consumers & brands

Australia


Warc News, 30 March 2015
SINGAPORE/MUMBAI: Indian cricket fans are way out in front of other countries when it comes to mobile search, offering marketers a wealth of real-time opportunities to reach consumers during the course of games. Internet giant Google tracked search t.

Warc News, 30 March 2015
SYDNEY: The majority of young Australians are continuing to use Facebook every day, according to research which gives the lie to suggestions that this age group is looking elsewhere for its social needs. This was one of the findings to emerge from Au.

Warc News, 23 March 2015
SYDNEY: A number of Australian food brands recently acquired by Asian companies are likely to be introduced into Asian markets for the first time as affluent consumers there demand premium quality. The development will be welcome news for the Austral.

Warc News, 12 March 2015
SYDNEY: Australians commuting to central business districts are more likely to register advertising on public transport than any other form of out-of-home media new research has shown. Research business Roy Morgan surveyed more than 3,000 Australians.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study explores how two of Australia's top wine experts, Dan Sims and Ben Edwards, successfully launched Two Men, a brand of Argentinian Malbec, into Australia.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Australian wine brand Robert Oatley achieved shelf standout and a rise in sales through a redesign of its packaging.


Warc News, 05 February 2015
SYDNEY: The requirement for Australian radio stations to serve the same ads on any secondary streams as they do on broadcast is holding back the development of programmatic in this area according to an industry figure. Existing legislation needs to.

Mike Daniels, Warc Exclusive, APG Australia, Creative Strategy Awards 2014

This article examines the state of strategy in Australia and explores where marketing can develop and improve, based on observations into the entries to the 2014 APG Australia Awards .


Samantha Hogan, Jenni Romaniuk and Margaret Faulkner, International Journal of Market Research, Digital First, January 2015
Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes.

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