Australian marketing, consumers & brands


Warc News, 22 May 2015
SYDNEY: Most Australians and New Zealanders have no intention of buying wearable technology, unlike consumers in China and Malaysia where interest is substantially higher a new survey has shown. Lightspeed GMI, the market research business, interview.

Richard B. Silberstein, Geoffrey Nield, Peter Pynta and Shaun Seixas, ESOMAR, Asia Pacific, Singapore, May 2015

This paper introduces the idea of 'conceptual closure' in television advertising and reveals how small executional changes to a finished advertisement can significantly enhance advertising effectiveness.

Henry Cheang and Stephen Paton, ESOMAR, Asia Pacific, Singapore, May 2015

This paper presents a new text analytics tool designed to help analyse big data and gain insights into customer opinions from unstructured data such as social media chatter.

Warc News, 13 May 2015
SYDNEY: Google has again topped a list of the most influential brands in Australia, while Woolworths emerged as the most influential local brand. A study by polling organisation Ipsos looked at 100 brands in Australia and ranked them on their level o.

Warc News, 12 May 2015
SYDNEY: Netflix has already become Australia's favourite video streaming service just six weeks since its launch in the country in March, a new industry report has indicated. According to Pocketbook, an Australian finance planning app, Netflix has ta.

Warc News, 07 May 2015
SYDNEY: Many of Australia's marketers are "missing the point" as regards digital, according to a leading CMO Council executive in that country, who says they are stuck in a campaign mentality instead of looking at the overall customer experience. Th.

Warc News, 06 May 2015
SYDNEY: Television is losing its attractiveness as an advertising medium according to top executives at drinks company Bacardi, who have indicated an increasing focus on digital and social to reach their target audiences. When asked if TV was becomin.

Laura Ryan and Alex McIntosh, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how AH Beard, an Australian mattress manufacturer, overcame being in a low-interest category by creating a Six-Week Sleep Challenge in a social media campaign.

Ilona Janashvili & Alexandra Carroll, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety