Australia

Australian marketing, consumers & brands

Australia


Warc News, 23 July 2015
SYDNEY/BOSTON: Australia leads the world in programmatic advertising and is even ahead of the US and UK for mobile and video programmatic trading, a new report has stated. According to the Boston Consulting Group (BCG), Australia benefits from a soph.

Warc News, 23 July 2015
LONDON/NEWPORT: Nearly two-thirds (62%) of UK internet users download or stream content, such as TV shows and music, but one-in-five continue to do so illegally, a new official report has revealed. The survey, conducted by Kantar Media on behalf of t.

Danielle Long, Event Reports, Mumbrella 360, June 2015

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, Budget Direct, Ikea, Airbnb and Samsung – are embracing new platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.


Warc News, 03 July 2015
SYDNEY: The majority of Australians are comfortable with social media monitoring to detect possible terrorist activity but only one third as many like the idea of targeted advertising on social media.Part of a global study covering 12 countries, th.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian charity, Cancer Council NSW, executed a breast cancer campaign with no budget or government funding.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Transport Accident Commission (TAC) in the state of Victoria, Australia reworked a 10-year old campaign to reduce low level speeding.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to have their children to have regular eye tests.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how leading Australian jobsite Seek set up a website to promote volunteering for charities via the medium of donated space.

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