Australian marketing, consumers & brands


Warc News, 01 October 2015
BRISBANE: Two thirds of Australian bloggers work with brands on sponsored content and many report that these posts work just as well as their regular ones. The finding comes from a study by communications consultancy BBS Communications Group. The 201.

Katia Pallini, Annelies Verhaeghe and Joeri Van den Bergh, ESOMAR, Congress, Dublin, September 2015

This paper argues that the characteristics of Generation Z, who are more independent-minded and confident with technology, will drastically change the market research industry.

Warc News, 29 September 2015
MELBOURNE: Fans of Australian rules football who intend to watch the AFL Grand Final this weekend will be able to engage with the event interactively after the Australian Football League (AFL) created a new second-screen app. The Explore AFL platform.

Sophie Price , Warc Prize for Connection Strategy, Shortlisted, 2015

This case study shows how Coca-Cola, the soft drinks company, changed teens' attitudes towards Coke and increased teen engagement with the brand.

Jo Scott and Aaron Michie, Warc Prize for Connection Strategy, Shortlisted, 2015

This case study describes how 20th Century Fox overcame the difficulties of releasing the film The Book Thief in Australia under trying conditions.

Cameron Roberts , Warc Prize for Connection Strategy, Shortlisted, 2015

This case study describes how Bonnington's Irish Moss, the Australian cough remedy, successfully fought back against a dwindling market share.

Andrea Sophocleous, Event Reports, ADMA Global Forum, August 2015

This event report considers why a bold step into content marketing failed to deliver on its initial promise.

Warc News, 04 September 2015
SYDNEY: A long-term campaign for Canadian Club, a rye whiskey, to win Australians away from beer and onto a premixed drink has won the Grand Effie at the Australian Effie Awards. At a ceremony in Sydney last night, a total of three Golds, nine Silver.

Case Study

FRUCOR: Maximus
The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how Frucor launched Maximus, a new sports drink, in Australia, where the category was dominated by two large brands.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety