Australia

Australian marketing, consumers & brands

Australia


Warc News, 03 July 2015
SYDNEY: The majority of Australians are comfortable with social media monitoring to detect possible terrorist activity but only one third as many like the idea of targeted advertising on social media.Part of a global study covering 12 countries, th.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian charity, Cancer Council NSW, executed a breast cancer campaign with no budget or government funding.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Transport Accident Commission (TAC) in the state of Victoria, Australia reworked a 10-year old campaign to reduce low level speeding.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to have their children to have regular eye tests.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Australian men's fashion designers MJ Bale created awareness and sales amidst the established tailors market by emphasising the provenance and quality of its materials.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how leading Australian jobsite Seek set up a website to promote volunteering for charities via the medium of donated space.


Warc News, 18 June 2015
SYDNEY: The growing practice of installing adblocking software could be costing digital publishers in Australia up to A$240m a year in lost revenue, an industry figure has estimated. Inquiries by AdNews revealed a widespread ignorance of the issue am.

Warc News, 16 June 2015
LONDON: A recruitment campaign for cryptologists from Campbell Ewald for America's Navy has been named the world's best social marketing strategy, taking the Grand Prix at the 2015 Warc Prize for Social Strategy. The campaign was built around the ins.

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