Asian Strategy Report

Insights from the WARC Prize for Asian Strategy

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WARC's Asian Strategy Report 2018 features six chapters that examine how strategic ideas are growing brands in Asia. Its insights are drawn from the 2018 WARC Prize for Asian Strategy, and put the thinking behind the campaigns in context.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Lessons from the Grand Prix winner
  2. Leveraging influence for effectiveness
  3. New digital models emerging
  4. Brands needing to harness experience
  5. Persuasive storytelling still being potent

Also included are summaries of all the winning case studies from the 2018 WARC Prize for Asian Strategy.

Grand Prix winner

Carvaan: Why not an innovation for the old?

Carvaan won the Grand Prix in the WARC Prize for Asian Strategy 2018 for Why not an innovation for the old?, in which the brand profited from its song bank by creating a viral product, designed for the over-50 audience.