Asia Strategy Report

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Asia Strategy Report

Insights from the Warc Prize for Asian Strategy 2015
Warc's Asia Strategy Report features five chapters that examine how strategic ideas are growing brands in Asia. Its insights are drawn from the Warc Prize for Asian Strategy, and puts the thinking behind the campaigns in context.


Asia Strategy Report

The Asia Strategy Report is available to Warc subscribers, including:

  1. The state of strategy
  2. The changing channel mix
  3. The strength of India
  4. The power of cultural insight
  5. 2015 winning case studies


Idea Cellular

The Warc Prize for Asian Strategy is Asia's only competition dedicated to rewarding great strategic thinking in marketing.

In 2015, the winner of the $5,000 prize was Idea Cellular: 'No Ullu Banaoing’.

The campaign, created by Mullen Lowe Lintas Group, Mumbai, used humour to make mobile Internet more popular.

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