Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US shoe store Foot Locker shone in the booming basketball shoe market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nike India reinforced its position as the voice of Indian cricket.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Australian men's fashion designers MJ Bale created awareness and sales amidst the established tailors market by emphasising the provenance and quality of its materials.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how headphones company Beats by Dr Dre set out to differentiate itself in an uninspiring and homogenous market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how headphones company Beats by Dr Dre expanded its remit into providing a subscription music service aimed at American families.


Geoffrey Precourt, Event Reports, ad:tech San Francisco, May 2015

This event report demonstrates how Under Armour, the sporting apparel manufacturer, has leveraged storytelling to build its brand.


Walt Barron and Alex Brands, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how Sennheiser, the headphones brand, used a content strategy with a bit of a 'weird' feel to appeal to millennials in the UK and US.

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