Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Ralph Lauren. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.


Theun de Bruijn, Event Reports, South by Southwest, March 2015

This event report covers three of the main themes running through South By Southwest 2015 in Austin, Texas.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines Patagonia's approach to driving "good growth", a model which aims to consider employees, communities and the state of the planet as well as driving the bottom line.


Lena Roland, Event Reports, Digital Convergence, February 2015

This event report looks at how sports brand Adidas has evolved its marketing strategy to maintain its relevance with successive generations.


Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report looks at the main successes and failures which accompanied the launch of Google Glass, the pioneering wearable technology that offered digitally-connected eyewear.


ARF Ogilvy Awards, Silver, Retail & ecommerce, 2015

This case study explains how Ritani, a high-end jewellery brand in the US, used research to understand and improve its advertising effectiveness in the long purchase cycle of engagement rings.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.

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