Agency Remuneration

Information and insights on paying agencies

Agency Remuneration

Libby Child, Market Leader, Quarter 4, 2013
This article analyses the factors that can lead to dysfunctional client-agency relationships and offers practical solutions. The current landscape is one where remuneration is based on time, there is increasing pressure on procurement and relationships are more fluid with more agencies.

Julian Boulding, Market Leader, Quarter 4, 2013
This article summarises the main themes present at the Cannes Lions International Festival of Creativity 2013. These include crowdsourcing, which is being practised by groups as diverse as Coca-Cola, the soft drinks brand, Yahoo!, the online portal, and Jack Black, the actor/producer.

ANA Magazine, Summer 2013
This article summarises the findings from the ANA's annual agency compensation trend survey among client-side marketers. This included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.

Paul Bainsfair, Market Leader, Quarter 3, 2013
This article looks at whether decisions on creative work are too heavily influenced by price. It cites the IPA booklet Magic and Logic, which describes best practice in many areas of agency-client relationships.

Warc News, 25 January 2013
LONDON: Unilever, the FMCG giant, boosted its digital advertising expenditure by almost 40% last year, reflecting the company's growing emphasis on using online touchpoints to reach consumers."Digital spend increased by close to 40% in the year, as w.

Warc News, 28 December 2012
Warc's users in Asia took an international outlook when looking for information about best practice and emerging trends this year, demonstrating the prioritisation of global over local insights.The first regionally-focused article featuring on the li.

Warc News, 28 December 2012
Several authors behind Warc's Best Practice series of papers boasted the highest readership over the last year.As in 2011, Merry Baskin, of planning consultancy Baskin Shark, headed the list of the most-read authors. Baskin has written many of Warc's.

Warc News, 09 October 2012
NEW YORK: A majority of US brand owners have trimmed their advertising agency rosters in the last three years, and many plan to make future reductions in this area, new figures show.Avidan Strategies, the consultancy, polled 1,900 client-side executi.

Duke Fanelli, ANA Magazine, August 2012
This article outlines the results of the first-ever study of global agency compensation practices by the ANA, based on a survey of marketers in nearly 40 countries. Some results from the study include: fees are practiced by 57% of respondents; nearly 50% employ performance-based incentives; and a wide variety of management models are used in order to negotiate, oversee and track agency compensation.



Agency Remuneration

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Getting the most out of the partnership

How to assess client-agency relationships effectively


What the agency model can learn from other markets

Agencies should distinguish prices from costs