Warc News, 23 April 2015
NEW YORK: Mobile ad revenues in the US surged ahead in 2014 so that they now account for one quarter of all digital ad revenues, new figures have revealed.According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, which is.
Warc News, 22 April 2015
SYDNEY: Mobile advertising has advanced significantly in Australia over the past year, developing into a medium for brand building and overtaking channels such as outdoor according to a new report.The 3rd Annual IAB Mobile Landscape Study, from the .
Warc News, 21 April 2015
LONDON: Digital growth across all channels helped the value of UK advertising increase 5.8% in 2014, the highest rate of growth since 2010 according to data from the Advertising Association and Warc. Full-year figures from the Advertising Associatio.
Charlie Hinton, Greg Pharo, Joe Empert and Damon T Samuel, ARF Experiential Learning, Re:think, March 2015
This paper explains how AT&T, the US telecommunications company, developed a variant of marketing mix modelling to better understand the impact of different digital ad formats.
Jay Leon, Brian Katz and Bill Harvey, ARF Experiential Learning, Re:think, March 2015
This paper argues that TV advertising should take a 'continuous' rather than 'flighted' approach, to build synergy between between ads and sales promotions and in turn increase ROI.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report demonstrates how Shell Lubricants, which manages brands like Pennzoil and Quaker State, achieved heightened marketing flexibility using corporate trade.
Warc Data, April 2015
This article explores TV adspend globally, which is projected to rise 2% in 2015, reaching US$219.
Warc Data, March 2015
This article summarises the results of the Global Marketing Index (GMI) for March 2015, when a decline in TV marketing budgets prompted concern for the medium's future.
Joseph Clift, Warc Data, WFA Global Marketer Week, March 2015
This paper describes Warc's adspend and economic forecasts for the years ahead, and tracks some major adspend trends of recent years.