Adspend & Media Trends

Latest media investment forecasts

Adspend & Media Trends


Warc News, 04 August 2015
LONDON: Global marketing activity is expanding at a solid pace in all regions while the combined spend for digital and mobile is expected to take the largest share of budgets by 2016, the latest Global Marketing Index (GMI) has revealed. The headline.

Warc News, 04 August 2015
LONDON: Traditional TV viewing around the world is expected to peak this year and then begin to decline for the first time in 2016, according to a new report. Based on analysis of 40 key markets, media services network ZenithOptimedia forecast that t.

Warc News, 03 August 2015
RESTON, VA: Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast.According to estimates by analytics firm comScore, and.

World Economics, World Economics, Global Marketing Index, World Economics, July 2015
This article summarises the results of July's Global Marketing Index. It observes that TV’s share of marketing budgets is declining due to vibrant growth of new media.

Warc News, 31 July 2015
NEW YORK: That agency adspend is increasingly moving to digital has long been recognised, but new research pinpoints just how much revenue the channel is taking from TV.According to Standard Media Index (SMI), the data firm that tracks 80% of nationa.

Warc News, 30 July 2015
LONDON: The forthcoming Rugby World Cup is expected to boost advertising revenue at UK broadcaster ITV, its chief executive has said while unveiling better than expected half-year results.Adam Crozier told analysts that net advertising revenue would .

James McDonald, Warc Data, July 2015

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.


Warc Data, July/August 2015

This article explores global spend on sponsorship, which is forecast to rise to $57.


Lena Roland, Event Reports, IAA Leadership Forum, May 2015

This event report looks at how the advertising world is set to change over the next few years.

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