Adspend & Media Trends

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Adspend & Media Trends

Jo Bowman, Event Reports, dmexco, September 2015

This event report looks at how beer brand Heineken is shifting more spending into digital as it seeks to achieve relevance of messaging in terms of person, location and timing of delivery.

Warc News, 08 October 2015
SYDNEY: More than three quarters of Australians access financial services from their smartphone or tablet every month, making the country a key target market for fin-tech disruption. Mobile online transactions are also soaring, as every month around .

Warc News, 08 October 2015
LONDON: UK advertisers spent a record £3.98bn on digital advertising in the first half of 2015, according to a new report, driven by a surge in mobile advertising revenues. Figures from the Internet Advertising Bureau UK Digital Adspend report, cond.

Warc Data, October 2015

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.

Warc News, 02 October 2015
JAMAICA: Digicel has become the first mobile operator to block ads at a network level, taking what the chairman described as a stand against the "unacceptable" business tactics of leading internet firms.. "Companies like Google, Yahoo and Facebook ta.

World Economics, World Economics, Global Marketing Index, World Economics, September 2015
This article summarises the results of September's Global Marketing Index. It observes that marketing budgets in Europe grew at a faster rate than all other world regions.

Warc News, 25 September 2015
GLOBAL: More and more advertising money is being poured into programmatic buying but a majority of advertisers understand little or nothing about how it works, a new study claims. A collaborative research project led by Circle Research, in associatio.

Warc News, 24 September 2015
GLOBAL: Expectations for global adspend growth have diminished since January, with the latest Consensus Ad Forecast from Warc for this year and next down 1.3 and 1.4 percentage points respectively. Warc's Consensus Ad Forecast is based on a weighted .

Warc Data, Warc Data, September 2015

In this Consensus Ad Forecast, which publishes figures based on a weighted average of predictions from various sources, including Carat, eMarketer, GroupM, Magna Global, Nikkei Advertising Research Institute (NARI), Pivotal Research Group and ZenithOptimedia.



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