Warc News, 07 July 2015
NEW YORK: Total ad spending by the top 200 advertisers in the US grew at the slowest rate in five years in 2014, as a new analysis shows measured-media spending falling while other forms of marketing grew. The Leading National Advertisers report prod.
Warc News, 03 July 2015
NEW YORK: Mobile and programmatic are strong emerging trends in digital marketing in Brazil according to an industry figure. Users in Latin America are very highly engaged with mobile, Maren Lau, CMO at IMS Internet Media Services, a digital marketin.
Warc News, 30 June 2015
LONDON: Almost half of UK online display ads were bought through programmatic technologies in 2014, amounting to just under £1bn in spending according to a new study. Research for the Internet Advertising Bureau (IAB) UK was based on detailed submis.
Warc News, 30 June 2015
NEW YORK: Total US advertising expenditure fell 4% to $37.4bn in the first quarter new data has shown, with spending by the ten largest advertisers declining even more steeply. Jon Swallen, chief research officer at Kantar Media North America, advise.
World Economics, World Economics, Global Marketing Index, World Economics, June 2015
This article summarises the results of June's Global Marketing Index. It observes that global marketing budgets rose for the 28th consecutive month, although budgets for traditional media have been impacted by the growth of digital and mobile.
Warc News, 23 June 2015
LONDON/SINGAPORE: The fastest growth in global adspend over the next few years will come from "fast-track Asia", a group of countries in the region characterised by rapid economic growth and significant levels of inward investment according to a new .
Warc Data, June 2015
The article details the latest UK adspend data from the Advertising Association/Warc Expenditure Report.
Geoffrey Precourt, Event Reports, ad:tech San Francisco, May 2015
This event report discusses some of the main opportunities and tensions currently defining the relationship between advertising and new technology.
World Economics, World Economics, Global Marketing Index, World Economics, May 2015
This article summarises the results of May's Global Marketing Index. It observes that global marketing budgets rose for the 27th consecutive month, although budgets for traditional media have been impacted by the growth of digital and mobile.