ABOUT THE PRIZE
The Admap Prize is a unique opportunity to have the quality of your ideas recognised by some of the industry's leading thinkers and for those ideas to be published in Admap magazine, which for half a century has been synonymous with thought leadership and the propagation of ideas.
It is an essay-based competition, free to enter, with a $5,000 cash prize to the author of the Gold-awarded essay.
Entries are now closed.
Join us for the debate around marketing in the era of personalisation on 23 June in Cannes.
Heather Dansie, Starcom Mediavest Group
Scenario planning for personalisation
Joe Lunn, Mindshare Australia
Meeting the challenge of personalization at scale
Yoram Wind and Alexa de los Reyos, The Wharton Future of Advertising Program
Data drives marketing, but consumers keep control
Nicole Ward, MasterCard
Remember, realise, re-purpose and restructure
Jack Miles, Northstar Research Partners
A brand that knows your name isn't a personal brand
David Austin, Iris Worldwide
Why marketers need to embrace brand elasticity in personalisation
Jed Hallam, Jeremy Pounder and Ruth Zohrer, Mindshare
Personalisation – the people's revolution
Tom Sheppey, Total Media
In defence of a humanistic view of personalization
Catherine Lautier, Mindshare
Could personalising in real time be the future of marketing?
Emma Pilling, MEC Manchester
The emperor's new, personalised clothes
Joe Goyder, Freelance
Personalisation is toast
Jeremy Nye, Channel 4
How do I deliver personalisation at scale?
Flavia Straccini, Mindshare
Break it, fairy dust it, till we make it
James Wong, Zenith Media, Malaysia
The personalisation paradox
Malky Brown, J Walter Thompson
Advancing theory into reality
Helen Brain, Mediacom
Branding, from smartphones to smart consumers
Javier Otaduy, Otaduy Branding
From dark satanic mills to counting electric sheep
Giles Lury, The Value Engineers
View more selected essays
A panel of industry thought leaders will judge the Prize, including:
Marc Mathieu, CMO, Samsung Electronics America Inc
Ben Malbon, Marketing Director, Google
Ivan Pollard, VP Global Connections, The Coca-Cola Company
Steve Hatch, Regional Director, Facebook, UK & Ireland
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