Admap June 2015

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Admap: July/August 2015

Agile marketing is proactive and reactive
Pre-planning is key to agility including setting parameters, assigning responsibilities and focussing on a 'mission'. Moving out of silos to promote collaboration between teams also helps marketers to move more quickly, and blending data and creativity generates audience insights which assist fast reactive response to a communications opportunity.

BROWSE THIS ISSUE

AGILE MARKETING

agile marketing

Balancing speed & direction
Marketing with velocity

Real-time marketing
Planned spontaneity

Cross functional teams
From waterfall to agile planning

Culture, not process
Prototype the creative brief

What agility looks like
Create a new campaign in 14 days

A fixed focal point
Purpose keeps a brand agile


KNOW THE AUDIENCE

AffluentsThe affluent

Affluent consumers prefer personalisation, but are also privacy conscious.


TRENDWATCH

Enlightened brandsEnlightened brands

Stop trying to be 'human' – take meaningful action to improve lives.


BOOKSHELF

How to kill a unicornSpeed read
The Business of Choice – Matthew Willcox

Books that influenced me
Dan Bobby, CEO, Calling London


ALSO IN THIS ISSUE

cars

Marketing cars
The changing Chinese luxury market

Online video
5 steps to social video success

No secret to success
Debunking brand purpose

Lifestyles & mindsets
Post-demographic consumerism

Realising data potetial
The reward from loyalty schemes


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like advertising's obsession with youth


LOWDOWN

Buy buttonsBuy buttons

Social media platforms are adding 'buy buttons' to encourage transactions.


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

Columnists

Colin Grimshaw
Marketing at speed

Gareth Kay
3D experiences

Faris Yakob
Shy Tories and other stories

Darika Ahrens
The era of outrage advertising

The last word from the East
New strict ad laws


LUXURY MARKETING

Luxury5 ways to market prestige brands

Using digital and social media to build proximity to consumers.


ADSTATS

AdstatsGlobal sponsorship

Global sponsorship expenditure is forecast to rise to $57.3 billion worldwide in 2015.


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