Admap February 2016

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Admap: February 2016

Engage with fans through sports marketing
Sports marketing is big business. As the adspend in sport continues to grow, this issue considers how marketing can best leverage its investment in sport to move beyond mere exposure and achieve an effective, personal engagement with fans.

BROWSE THIS ISSUE

SPORTS MARKETING

Sports Marketing

ENGAGING
What engages sport fans?

EFFECTIVE SPONSORSHIP
Delivering huge impact

IMMERSION
Engaging mobile content

FAN-FIRST PLATFORMS
Brands become fans

BASEBALL
MLB Advanced Media

BEYOND LOGOS
Find the best brand fit

DATA-ENABLED
Targeting the right fans


KNOW THE AUDIENCE

MillennialsMillennials

Attitudes toward devices, social networks, e-commerce and brand engagement.


BOOKSHELF

The Anatomy of HumbugSpeed read
Selling to the C-Suite – Read and Bistritz

Books that influenced me
Manfred Abraham, managing partner, BrandCap



LOWDOWN

EEGApple Pay

What brands need to knwo about Apple's mobile payment system.


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap



ADSTATS

AdstatsInternational Ad Forecast

Forecast 12% growth in 2016 internet adspend.


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