Admap April 2015

Home > Admap > April 2015

Admap: April 2015

Marketing to the senses
This Admap explores the new opportunities in targeting the non-visual senses through visual communication, and especially in multisensory combinations, with the aim of stimulating multiple senses to maximum effect and influence.

BROWSE THIS ISSUE

SENSORY MARKETING

Sensory marketing

Multisensory marketing
Opportunities from sensory fusions

Multisensory strategy
Align the brand touchpoints

Employing audio
Activate multiple senses using audio

Lessons from Asia
Understand the local context

Biometric testing and sound
Music gets under your skin


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea of 'low interest' categories


TRENDWATCH

Tim HortonsLeaps of faith

Invite jaded, seen-it-all consumers to get excited with mystery experiences


BOOKSHELF

Brand hitsSpeed read
Hit Brands – Daniel M. Jackson, Richard Jankovich and Eric Sheinkop

Books that influenced me
Mark Evans, marketing director, Direct Line Group


ALSO IN THIS ISSUE

Compare the Market

Advertising strategy
Copy for faster strategy

Luxury brand marketing
Insight into US luxury consumers

Brand extensions
Why Coke Life is doomed to fail

Brand storytelling
Convey emotion through storytelling

Advertising agencies
Ideal agency structures


POINT OF VIEW

Faris YakobSleight of hand

Faris Yakob examines currency substitutions – from credit cards to ad impressions


LOWDOWN

Sound recognitionSound recognition

Hearing is often neglected but music in ads can dramatically improve ad success


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

Colin Grimshaw
The sensuality of marketing

James Hurman
Audience participation

Darika Ahrens
Beware bad SEO 'services'

The last word from the East
Sex sells in China


MEDIA PLANNING TOOLKIT

Media planning toolkitPlanning out-of-home

Customer mapping is needed to create geo-targeted, time- sensitive campaigns


ADSTATS

AdstatsTelevision adspend

Global TV adspend is expected to rise 2.0%, and take 39.9% of 2015's total adspend


PREVIOUS ISSUES

Admap PreviousBrowse by issue

View past issues of Admap online