The ARF David Ogilvy Awards

Celebrating the critical role of insights that inspire great advertising

Browse the latest case studies


About the Awards

The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

The most recent Awards were announced in March 2017 and the winning papers are available to read here on WARC. The deadline to enter the 2018 ARF David Ogilvy Awards is November 13, 2017.

Find out more about the ARF

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Grand Ogilvy

Nike - Take on TJ

Take on TJ

Brand Nike
Agency R/GA

This social campaign connected with American teen athletes emotionally to drive sales in late summer.

At its centre was a powerful idea of an every-villain to inspire teens to 'gear up' and prepare for trials.


Selected Gold

TV Doctors of America

Brand Cigna
Agency OMD, McCann New York

Distant Memory

Brand Advil
Agency Grey

Climb on

Brand Coors Light
Agency 72 and Sunny

Make America number one

Brand Cambridge Analytica
Agency Cambridge Analytica

Welcome to Johnsonville

Brand Johnsonville Sausage
Agency Cramer-Krasselt

Healthmetre

Brand Turkcell
Agency R/GA London

Turkcell - Healthmetre

Selected Silver

#OwnIt

Brand Kellogg's
Agency Leo Burnett Toronto, Starcom

Kellogg's - #OwnIt

Coming soon

Brand Raising the Roof
Agency Leo Burnett Toronto

Start with healthy

Brand Humana
Agency FCB Chicago

Type 2 diabetes prevention

Brand Ad Council
Agency the magnetic collective, Ogilvy

Wonder every day

Brand Walmart-Hispanic
Agency Lopez Negrete Communications, MediaVest