The ARF David Ogilvy Awards

Celebrating the critical role of insights that inspire great advertising

Browse the latest case studies


About the Awards

The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

The most recent Awards were announced in September 2019 and the winning papers are available to read here on WARC.

Find out more about the ARF

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Grand Ogilvy

IHOb: International House of Burgers

IHOb: International House of Burgers

Brand IHOP
Agency Droga5
Country United States

IHOP bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.

To prove how serious IHOP was about burgers, it rebranded as IHOb and only announced the name change via a single tweet.

The campaign generated 42.6 billion media impressions, burger sales quadrupled and the brand saw a 31% increase in stock price in just three weeks.


Selected Gold

Budweiser

Budweiser FIFA World Cup Campaign

Brand Budweiser
Agency Ipsos Research
Country Global

Budweiser distributed noise-activated light-up cups in stadiums across Russia to reach a global audience during the 2018 World Cup.

Love Has No Labels: Rise

Love Has No Labels: Rise

Brand Ad Council
Agency R/GA
Country United States

Love Has No Labels encouraged US audiences to be more accepting of diversity by releasing an online film that asks why it takes a disaster to bring us together.

Advil PM: The Bedtime Dance

Advil PM: The Bedtime Dance

Brand Advil
Agency Tribal Worldwide / Grey Group / Isobar / Kantar Millward Brown / System1 Research
Country United States

Advil PM creating an online video in the US that encouraged people to stop doing the bedtime dance of pain by taking Advil PM.

HP: All-American Family Portrait

HP: All-American Family Portrait

Brand HP
Agency Edelman
Country United States

HP launched a social experiment that challenged Americans' social constructs of family to reinforce its leadership in diversity and inclusion.

McDonald's: The 'FABRIC' of Local Breakfast

McDonald's: The 'FABRIC' of Local Breakfast

Brand McDonald's
Agency OMD
Country United States

McDonald’s effectively aquired actionable insights from four different regions in the US to increase sales of its breakfast items.

Gold

Twitter: Magpie Real-Time Search

Brand Twitter
Agency Merkle
Country United States

Pillsbury Refrigerated Dough: Made and Home

Brand Pillsbury
Agencies Mindshare / Joan
Country United States

One Bedroom – Zillow Rentals

Brand Zillow Rentals
Agency Ipsos Research
Country United States

CHANTIX: Ray Liotta Celebrity Testimonial

Brand CHANTIX
Agencies Wunderman Health / VMLY&R / Ogilvy & Mather / CARAT
Country United States

Truth: The Truth About Opioids

Brand Truth
Agencies 72andSunny / Haymaker
Country United States

Tylenol: #HowWeCare

Brand Tylenol
Agencies Ogilvy / Burson Cohn & Wolfe / JWT
Country United States

AFPM “We Make Progress”

Brand American Fuel and Petrochemical Manufacturers (AFPM)
Agency Edelman
Country United States

KitchenAid: Made for Makers

Brand KitchenAid
Agency Digitas Chicago
Country United States

Ad Council: Know Your Girls

Brand Ad Council + Susan G. Komen
Agency Translation
Country United States

Silver

Entyvio: Hyper-Focus on the Patient Journey

Brand Entyvio
Agency BBDO New York
Country United States

PACCAR Parts: Savings In Overdrive/Get In Gear

Brand PACCAR Parts
Agency FCB Chicago
Country United States

Clorox: Clean is Just the Beginning

Brand Clorox
Agencies FCB West, San Francisco / Ipsos Research / Ketchum / Lieberman Research Worldwide / OMD
Country United States

Feeding America: Stories of Hidden Hunger

Brand Ad Council
Agencies Needledrop / McCann New York
Country United States

Acuvue: Restart – Johnson & Johnson Vision

Brand Acuvue
Agencies Universal McCann Japan / Momentum Japan
Country Japan

Walmart: Online Grocery Pickup – "A Unifying Beat"

Brand Walmart
Agency Lopez Negrete Communications
Country United States

Twitter: Piccadilly Lights

Brand Twitter
Agency Zeroatt / Firefish
Country United States

Bronze

PepsiCo: Tu voz, Tu sabor (Your Voice, Your Beat)

Brand PepsiCo
Agency OMD / Egg Strategy / Content Collective
Country United States

American Student Assistance: The Future Network

Brand American Student Assistance (ASA)
Agency Saatchi & Saatchi New York
Country United States

Budweiser: Stand By You

Brand Budweiser
AgencyIpsos Research / DAVID The Agency
Country United States

Petco: Holiday Tails

Brand Illinois Council Against Handgun Violence
Agency Vitro Agency
Country United States

Samsung x Fortnite: The Galaxy Skin

Brand Samsung
Agency R/GA NY
Country Global

Pneumovax®23/Merck: Chronic Fighter

Brand Pneumovax®23
Agency Publicis
Country United States

JennAir Bound By Nothing

Brand Jenn-Air
Agencies Digitas / Darkhorse
Country United States


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