WARC brings together marketing information that helps you grow your business.
Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
WARC is used by major companies from all corners of the advertising industry.
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Get to know WARC through a few of our most popular resources.
Best practice and guidance on 100+ marketing topics
Search our cases by industry, media and more
Submit your case study to one of WARC's free-to-enter awards schemes
Our annual ranking of the world's top marketing campaigns and companies
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
Our offices around the world.
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
20A Teck Lim Road
t: +65 3157 6200
85 Newman Street
t: +44 (0)20 7467 8100
Full details for all offices
Celebrating the critical role of insights that inspire great advertising
Browse the latest case studies
The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The most recent Awards were announced in March 2017 and the winning papers are available to read here on WARC.
Find out more about the ARF
Take on TJ
This social campaign connected with American teen athletes emotionally to drive sales in late summer.
At its centre was a powerful idea of an every-villain to inspire teens to 'gear up' and prepare for trials.
TV Doctors of America
Agency OMD, McCann New York
Brand Coors Light
Agency 72 and Sunny
Make America number one
Brand Cambridge Analytica
Agency Cambridge Analytica
Welcome to Johnsonville
Brand Johnsonville Sausage
Agency R/GA London
Agency Leo Burnett Toronto, Starcom
Brand Raising the Roof
Agency Leo Burnett Toronto
Start with healthy
Agency FCB Chicago
Type 2 diabetes prevention
Brand Ad Council
Agency the magnetic collective, Ogilvy
Wonder every day
Agency Lopez Negrete Communications, MediaVest
Browse all case studies