Cleaner of Your Dreams
Brand Mr. Clean
Agency Leo Burnett Worldwide
Country United States
P&G reinvented its brand Mr. Clean by creating a TV spot for the Super Bowl.
The brand uncovered a surprising connection between sex and cleaning, and created an integrated campaign, which involved a TV spot of a woman being seduced by a hotter-than-ever Mr. Clean.
The campaign drove sales across 82% of Mr. Clean’s overall portfolio.