Bodyform/Libresse: There Will be Blood. And Vulvas.
Agency AMV BBDO
Bodyform/Libresse campaigned in the UK to normalise discussions of periods, and women's bodies and establish itself as a vocal women's empowerment brand.
The brand leveraged the broadcast rejection and showed how periods were still deemed offensive in mainstream media in three campaigns.
The campaigns were praised globally and gave the brand a disproportionate share of voice despite the limited budget.