How Barbie went from 11.5 inches of perfection to a global symbol of potential
Agency BBDO New York / San Francisco
Country United States
Barbie reversed years of global sales decline by using a multiplatform campaign paired with a new product launch.
The brand released two campaign films to inspire, featuring a young girl role playing future jobs and true stories of fathers connecting with their daughters through Barbie.
The campaign reversed a two-year decline in sales and helped improve owner Mattel's share price by 36%.