APG Creative Strategy Awards

Celebrating case studies that demonstrate great planning and strategy

Browse latest case studies

About the Awards

The Account Planning Group's (APG) biennial Creative Strategy Awards recognise strategic excellence.

The most recent Awards were announced in October 2015 and the winning cae studies are available to read here on WARC.

Find out more about the APG

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Grand Prix

Sport England - This Girl Can

This Girl Can

Brand Sport England
Agency FCB Inferno

Sport England, the UK government agency for grassroots sport, reshaped the way women think about exercise with this online video and social media-led campaign.

The emotional campaign that focused on women's fear of judgment while exercising presented an alternative to the mainstream representation of an active woman.


Winston Wolf, the Fixer

Brand Direct Line
Agency Saatchi & Saatchi


Brand Three
Agency Wieden + Kennedy


Brand Always
Agency Leo Burnett

Visit Mum

Brand British Airways
Agency Ogilvy

Made of Black

Brand Guinness

Guinness - Made of Black


Luis Suarez – Brand Strategist

Brand adidas
Agency iris Worldwide

adidas - Luis Suarez – Brand Strategist

Leader of the opposition

Brand Jigsaw
Agency The Corner

Saving more lives by getting more specific

Brand St John Ambulance
Agency BBH