Parents of Road Victims: BlindMeters
Brand Parents of Road Victims
Agency Happiness/An FCB Alliance
Parents of Road Victims, the Belgian road safety organisation, made an online platform to highlight the dangers of texting while driving.
BlindMeters.com allowed people to see the distance they had passed while looking at their phones and texting.
The campaign achieved five million engagements in just 24 hours, with wide press coverage.