AME Awards

Honouring work that demonstrates ground-breaking solutions

Browse latest case studies


About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in March 2018 and all the winning cases studies are available to read here on WARC.

Find out more about the AME Awards

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Best of Show

Greenpeace

Greenpeace Philippines: Dead Whale

Brand Greenpeace
Agency Dentsu Jayme Syfu
Country Philippines

Greenpeace Philippines generated awareness of the effects of plastic pollution with its Dead Whale campaign.

The brand mounted a decomposing whale made of waste plastic on a beach in the Philippines to raise awareness of dying marine life.

Greenpeace generated over 100m impressions and caught the attention of ASEAN leaders.

Platinum

FDP

Free Democrats: A New Way of Thinking

Brand Free Democrats
Agency Heimat Werbeagentur GmHB
Country Germany

The Free Democrats Party (FDP) regained its place in the German parliament by launching a documentary and PR stunt to attract the support of millennial voters.

Harley-Davidson

Harley-Davidson Canada: Common Ground

Brand Harley-Davidson
Agency Zulu Alpha Kilo
Country Canada

Harley-Davidson Canada attracted a broader target audience by showing how diverse its riders are through a foreign exchange of bikers documentary.

Gold

Clean Light Hand Soap

Brand Zantiis (Bangkok Treasures Co.,Ltd)
Agency DENTSU ONE (BANGKOK) LTD.
Country Thailand

A Balloon for Ben

Brand Cineplex Entertainment
Agency Zulu Alpha Kilo
Country Canada

Migrant Banking

Brand CommonWealth Bank
Agency M&C Saatchi
Country Australia

Inking our mark on motorcycle culture

Brand Indian Motorcycle
Agency Team One
Country USA

Story of Flash

Brand Interac Association
Agency Zulu Alpha Kilo
Country Canada

The Truth Unveiled

Brand IPRAS WomenforWomen
Agency Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG
Country Germany

The Data Dollar Store

Brand Kaspersky Lab
Agency RY
Country United Kingdom

Platforms of expression for a shareworthy life

Brand Lexus IS
Agency Team One
Country USA

Bring Cinema Home

Brand LG Electronics
Agency Tonic The Agency
Country Australia

Embrace the extraordinary with OMO

Brand OMO
Agency PHD China
Country United Kingdom

Give Bag

Brand PENNY
Agency Serviceplan Gruppe fuer innovative Kommnunikation GmbH & Co. KG
Country Germany

The Orange Project

Brand The Orange Project
Agency McCann Torre Lazur
Country USA

The Heart of the Highway - The world's first talking store

Brand The Roadster Life Co.
Agency Brave New World Communications Pvt. Ltd.
Country India

It’s Really Teeboolang

Brand Timberland
Agency W
Country China

Next Gen

Brand T-Mobile
Agency T-Mobile
Country USA

Laughing Horses

Brand Volkswagen
Agency Grabarz & Partner Werbeagentur GmbH
Country Germany

Silver

#SmokingBlind

Brand #SmokingBlind
Agency McCann Torre Lazur
Country USA

This is how the future works

Brand Citrix & Red Bull Racing
Agency Havas
Country USA

Rep The Realm

Brand HBO Multicultural Marketing
Agency HBO Multicultural
Country USA

The Day of the Defiant Ones

Brand HBO Multicultural Marketing
Agency HBO Multicultural
Country USA

Sound of Priceless

Brand Mastercard
Agency McCann New York
Country USA

#YourSecondHome

Brand Prega News
Agency Asatsu-DK Fortune Communications Pvt Ltd
Country India

Justice Bao and the missing travel insurance

Brand Singapore Tourism Board
Agency TBWA\ Singapore
Country Singapore

Snowdrawings

Brand Swisscom
Agency Heimat Werbeagentur GmHB
Country Germany

Once Upon A Road

Brand The Roadster Life Co.
Agency Brave New World Communications Pvt. Ltd.
Country India

Bronze

You don't join us, we join you

Brand Aetna
Agency Aetna
Country USA

ALJ Toyota after sales

Brand ALJ Toyota
Agency Starcom
Country Saudi Arabia

Mutual Funds Sahi Hai

Brand Association of Mutual Funds in India
Agency J. Walter Thompson Mumbai
Country India

Permanent Price Proof

Brand BIPA
Agency Heimat Wien - HMT Marketing GmbH
Country Austria

Weg des Meisters - The Way of the Master

Brand Das Handwerk
Agency Heimat Werbeagentur GmHB
Country Germany

The Book Tape

Brand Heyne Hardcore
Agency Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG
Country Germany

Smashing the clichés

Brand HORNBACH
Agency Heimat Werbeagentur GmHB
Country Germany

M&M’s Caramel and 2017 MTV Movie & TV Awards

Brand M&M's Caramel
Agency Viacom Velocity
Country USA

Play Everything

Brand PlayStation
Agency TBWA\ Singapore
Country Singapore

Carlos Vives - Call me campaign

Brand Sony Music Entertainment
Agency The Amazement Agency / Sony Music Entertainment
Country USA

Sama's Lunchbox

Brand Whirlpool Canada
Agency Zulu Alpha Kilo
Country Canada