AME Awards

Honouring work that demonstrates ground-breaking solutions

Browse latest case studies

About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in May 2017 and all the winning cases studies are available to read here on WARC.

Find out more about the AME Awards

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Grand Trophy


The first Braille Smartwatch

Brand DOT
Agency Serviceplan/ Serviceplan Korea/ Serviceplan Health & Life

The last 20 years lacked innovation in communications technology for blind and visually impaired people, with existing digital Braille reading devices being very heavy, bulky and expensive.

The patented DOT Active Braille Technology overcame these challenges by reducing size, weight and price by more than ten times that of existing devices.

Platinum Trophy


The Game Before the Game

Brand Chipsy
Agency IMPACT BBDO Cairo

The potato chips brand partnered with the UEFA Champions League in Egypt with a campaign that gave fans and non-fans an equal chance of winning if they bought a Chipsy's bag with a 'number of goals' prediction on it.

The campaign garnered over 63 million Facebook impressions, and consumption and sales increased by 24% and 14.6% respectively.

Green Ribbon Project Committee

Second Life Toys

Brand Green Ribbon Project Committee
Agency Dentsu Inc.

The non-profit organisation increased awareness of organ donation amongst children in Japan by performing 'organ transplant operations' on broken toys that were no longer played with.

The number of people declared willing to offer their organs for transplant increased by 130% since the launch of the project.

Selected Gold

Dirty Watercolor

Brand ABS CBN Foundation
Agency TBWA Santiago Mangada Puno

ABS CBN Foundation

Feel Love's First Heartbeat

Brand Elevit
Agency PHD Shanghai

Man Cave

Brand Hornbach
Agencies HEIMAT, Berlin


Brand Love Yourself
Agency Dentsu Jayme Syfu


Brand The Legacy Store Berlin
Agency HEIMAT, Berlin


Brand Plan.Net
Agency Plan.Net/ Serviceplan