Point of view: Next-gen consultancy

Point of view: next-gen business consultancy This article looks at how marketing agencies are beginning to replicate traditional consultancy-like models in order to better coordinate clients' marketing activities and business performance.

Point of view: Next-gen consultancy

Manfred Abraham BrandCap

One of the biggest trends in the marketing industry is the movement to replicate more traditional consultancy-like models. Recent investments made by the likes of WPP and Publicis are pointing to the way consultancy practices, and the capabilities th

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