Target higher attention and fewer impressions for more sustainable media

When it comes to accurately measuring and reducing the carbon footprint of digital ad campaigns, the clock is ticking on the global marketing industry.

When it comes to accurately measuring and reducing the carbon footprint of digital ad campaigns, the clock is ticking on the global marketing industry. According to a recent report from Dentsu and Microsoft Advertising, more than three quarters of consumers say that, in five years time, they only want to be spending money on brands that practise sustainable advertising. What’s more, 42% of respondents to the same study thought brands should provide clear, comparable information on the environmental impact of their products and marketing activities.

Unfortunately, working out the true environmental cost of a digital ad campaign is a complex...

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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