Navigating inflation and the threat of recession
This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more
Spending on marketing builds brand equity which, in turn, builds brand value – in good times and in bad. Yet all too often, marketing spend is cut when recession bites. To retain spend, marketers must fight their corner more effectively. This means relying on tactics beyond numbers.
Marketing, brand equity and brand value
‘Effectiveness is our objective; creativity is our strategy’ is a mantra by which BBH was founded....