Campaign details
Brand: adidasBrand owner: adidasEntrant company: Havas DubaiIdea creation: Havas DubaiMarket: Middle East & North AfricaSector: SportswearMedia channels: Livestreaming, Mobile & apps, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Public relations, Social media, Websites & microsites, Word of mouthBudget: Up to 500k
Executive summary
Globally, 33% of women don’t feel comfortable swimming in public. In the Middle East the number is 88% - 3 times higher.
adidas believes that sports belong to all and was on a mission to make water inclusive of all women...