The impact of the coronavirus (COVID-19) outbreak on advertising spend among small- and medium-sized businesses (SMBs) in the United States has eased, according to data from Borrell Associates.
While one-half (52%) of SMBs were spending less on advertising in March 2020, this has dropped to one-quarter (27%) in August. Instead, half (52%) now say they plan to spend the same amount on advertising over the next six months.
However, the impact of COVID-19 can still be seen. Just one-fifth (20%) of SMBs planned to increase their adspend August 2020, below a pre-outbreak level of 28% in August last year.
Borrell...