How comparethemarket.com reformed Australia’s private health insurance category

Comparethemarket.com, an Australian insurance comparison business, was forced to overhaul its product in response to regulatory changes in the health insurance sector.

In October 2017, the Australian government decided to overhaul private health insurance in order to simplify a highly complicated system.

Speaking at the ad:tech Sydney conference, Jenny Williams, Chief Marketing Officer of insurance comparison business comparethemarket.com, explained how the system worked prior to the reforms being proposed.

“If you’ve got cancer, for instance, you might find you’re covered in hospitals, but you’re not covered for outpatient treatment,” said Williams.

“You’re covered for body cancer, but brain cancer is not covered. And the problem is that often you don’t even know you’re not covered until you go to claim for...

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