Gaming, groceries and social: Asia’s biggest social media trends

In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.

The thirst for social media is “one of the biggest drivers of people coming online for the first time”, according to Simon Kemp, founder and CEO of marketing consultancy Kepios.

In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.

“We see that the desire to use social media is actually one of the main things that brings people online for the very first time,” he said at the Digital in 2019 Social Breakfast Singapore event, adding that the world is already at about...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands