Facebook: the future of streaming sports is on social

Social media platforms are expected to become major players in sports consumption as they connect fans in new ways and build communities.

Research from the PWC Sports Survey 2018 predicts that in the next three to five years, the main platforms for sports consumption will be the tech platforms. But this trend is already well advanced, according to Peter Hutton, Director of Global Live Sports Partnerships and Programming at Facebook.

Making his first public appearance since joining Facebook from Eurosport, Hutton was at the Leaders Sport Business Summit (London, October 2018) to discuss how the sports industry can leverage social media to reach new audiences and experiment with new forms of production.

There is, he believes, a huge opportunity for Facebook...

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