Campaign details
Brand: Triple-S AdvantageBrand owner: Triple-S ManagementAgency: RosadoToledo&Market: Puerto RicoSector: InsuranceMedia channels: Packaging & designBudget: No budget
Executive summary
For health insurance providers, there are few touchpoints where the brand is notably present during a client's hospitalisation. In Puerto Rico patients show their insurance card at the beginning of the process and don't have any other interaction with the brand while they continue to receive medical care.
When the pandemic hit and hospitals imposed strict lockdown rules, Triple-S found a way to not only connect...