The WARC Guide to shoppable media

Provides new thinking and best practice on shoppable media.
  • Online shopping is becoming a form of entertainment – where previously e-commerce was utilitarian and functional, users are growing accustomed to more immersive and interactive experiences.
  • With consumers unable to visit physical retail outlets, advertisers have re-directed investment to social platforms to maintain brand visibility.
  • Following its rise in popularity in China over the last few years, media owners including TikTok and Facebook are introducing in-app shoppable livestream events.
  • Shoppable media works best in categories like fashion and beauty – these benefit from a sweet spot of high levels of buyer engagement and accessible pricing....

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