Distinctive and effective gift packaging in SEA: How to stand out among seasonal sameness

Rachel Barton

Gifting can be deeply symbolic in Southeast Asia, and Design Bridge’s Rachel Barton examines the many ways that FMCG brands can stand out by leveraging distinctive and effective seasonal gift packaging.

Brand assets in a hybrid world

This article is part of a series of articles from the WARC Guide to brand assets in a hybrid world. Read more

‘Tis the season when festive packaging takes over the physical and virtual shelves, creating a wallpaper of red and gold in almost every category. It is a cheerful time for consumers and marketeers alike, with the hope of good fortune.

To make the most of this prosperous time of year, it’s important to ensure your limited-edition packaging design is leveraging its distinctive assets and delivering a memorable experience. It can be...

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