The Answer is No: A National Survey of Advertising Industry Practitioners and their Clients about whether they use Subliminal Advertising

There is wide belief that the U.S. advertising industry uses subliminal advertising.

The Answer is No: a National Survey of Advertising Industry Practitioners and their Clients about Whether They Use Subliminal Advertising

Martha Rogers and Christine Seiler

The advertising industry trade press has for decades ridiculed the notion of using hidden or embedded messages in advertisements. Nevertheless, at least three-fourths of the general adult American population believe that subliminal advertising is purposely created and used to sell products. The purpose of this study has been to survey advertising agency practitioners, client company brand and product managers, and media production professionals in order to query them about whether they have...

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