Campaign details
Brand/Sponsor: Mastercard
Title: Mastercard Restroom For All
Campaign Cost: $100,000-$1 million
Campaign Scope: Local
Advertising Agency: McCann New York
Product Type: MasterCard
Campaign Start: 06/26/2016
Campaign Ends: 06/26/2016
Campaign Ran: USA
Campaign Description: new product launch
Campaign Summary
In 2016, Mastercard wanted to contribute to the NYC Pride Parade in both a meaningful and impactful way, using this event as a platform to support LGBT equality and spread the message that Acceptance Matters. Our idea was a direct response to the "bathroom bill," a discriminatory law designed to...