Marriott International: The New Marriott Mobile App – The Perfect Travel Companion

This case study explains how Marriott International, a global lodging company, launched a new dynamic and personalized app for Marriott Rewards members.

Campaign details

Brand: Marriott InternationalLead agency: Marriott InternationalRegion: NA

Objectives

Based on actual hands-on guest research and feedback, Marriott International launched a new dynamic and personalized app for Marriott Rewards members. Marriott is digitizing every moment throughout the guest's travel journey - thinking about travel, planning a trip, staying with us, and finishing a trip - to make their experiences more personalized and seamless, while enhancing the human interactions we have with guests through digital. Marriott introduced a brand new app for Marriott Rewards Members that aims to be The Perfect Travel Companion to help meet...

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