Campaign details
Brand: WhirlpoolBrand Owner: Whirlpool Corporation Lead Agency: DigitasLBiContributing Agency: Ketchum, Goodstory Films, C41 Media, Cutters StudiosCountry: North AmericaIndustries: Home appliancesMedia Channels: Events & experiential, Online video, Public relations, Social mediaBudget: 500k -1 million
Executive Summary
Whirlpool exist to help families thrive because simple acts of care have the power to change the world.
This paper discusses the genesis of Whirlpool's new brand idea on the true meaning of care, and the manifestations of that over the first two years of the campaign.
It...