What AI means for communications planning

This article explains how the gap between consumers and technology, such as Artificial Intelligence and machine learning, is closing ever more rapidly and affecting how we buy.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

Marketers have long sought to decode how we buy, from the rational view of people moving through discrete stages on their journeys to buying, to the acceptance that buyers are far from rational and are at the mercy of the heuristics and biases that steer our decision-making based on variables such as our past experience or the environment we are in. Above all, marketing science has highlighted the indiscriminate nature of buying – that...

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