How to implement a paid, owned, earned media strategy

Fiona Blades
MESH experience


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To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend choices across relevant touchpoints, a truly great POE media strategy also requires penetrating insight alongside a compelling promise, proposition, purpose that differentiates your brand, and creative work that sparks people's imaginations.

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