How Nestlé India uses product packaging for content marketing

Anil Thakraney

This article illustrates how Nestlé, one of India's biggest FMCG brands, used product packaging to generate online conversations as part of its content marketing strategy.

Anamika Sirohi, Head of Visual Identity and Design, Nestle, believes that product packaging can be placed at the heart of content creation, generating brand conversations online, as well as cutting through to a younger generation.

With India's mobile phone and internet penetration continuing to soar, innovative product packaging can engage and delight consumers and play a core role in a successful content marketing initiative.

With examples from Nestlé's iconic brands, including KitKat and Maggi, Sirohi illustrated how packaging can be used to tell engaging stories at the Content Marketing Asia Summit in New Delhi recently.

We are all storytellers

Sirohi,...

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