In 2015, Tammy Barton - founder and director of Australian budgeting service MyBudget - decided to evolve the brand she had built from scratch at her kitchen table as a 22 year old.
After 14 years of hard work, MyBudget had become a personal finance juggernaut in Australia, processing 4.8 million transactions for thousands of customers every year. Barton, who was the well-known face of the company and now led more than 200 staff members, felt ready to take the next step: hiring an ad agency to boost leads with slick, re-imagined television commercials.
"I had been the face of...