Emirates NBD: The A/C Vests
Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency 1: FP7/DXB ( A part of McCann Worldgroup)Lead agency 2: MediaVest SparkCountry: United Arab EmiratesIndustries: Banks, credit cards, loansChannels used: Direct marketing, Email marketing, Events & experiential, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Product sampling, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand, we decided...